SANTA ANA — Howard Grothe, 74, is retiring from the senior advertising position at the Orange County Register, the newspaper said Tuesday.
Grothe led the Register through three years--1988 to 1991--when the newspaper was No. 1 in North America in advertising linage, said Mike Lednovich, a spokesman for Freedom Newspapers Inc., parent of the Register. Linage is the number of printed lines on a page.
Ron Redfern, 46, has been chosen to succeed Grothe as vice president of advertising and marketing, effective Monday. Redfern is now vice president of production and interim marketing director.
Redfern is "a consummate marketing executive who brings significant leadership experience in a managerial capacity," said his boss, John Schueler, executive vice president and general manager for the Register.