Have you seen this woman? The leggy blonde in a tight-fitting, thigh-exposing outfit? She's on billboards and posters all over town, amorously straddling that obscure and unlikely object of desire--a beeper.
The electronics store behind these ads is the object of some irate messages from women.
"We've received numerous complaints from our membership who feel that this is clearly offensive, sexist and reinforces a misogynistic attitude even toward women in business," says Tammy Bruce, president of the Los Angeles chapter of the National Organization for Women.
Bruce says NOW has repeatedly protested both to J&J Imports, which sells the devices, as well to the manufacturer, Motorola Inc., whose name prominently appears in the ad. Neither, she says, has responded.
The president of J&J Imports, who identifies himself as J. J., says he hasn't heard any negative feedback. He adds that the company has experienced "a 100% increase in beeper sales" and says he plans more billboards.