Women Who Run With the Wolves: Myths and Stories of the Wild Woman Archetype, by Clarissa Pinkola Estes, Ph.D. (Ballantine: $23). Soon after "Women Who Run With the Wolves" was bought in a spirited auction by Ballantine, the company flew Estes in to their annual meeting of sales reps. Many were exposed for the first time to what publicist Liz Williams calls Estes' "medicine," a charismatic presentation of her life's work with women's myths and archetypes. The book was published on July 1, 1992, with a print run of 40,000 that has grown, 25 print runs later, to 400,000 copies. By July 12, it was on the San Francisco Chronicle's best-seller list. By August 16, it was on the New York Times', where it has stayed for 23 weeks. This week, it falls in the number 2 slot on both the New York Times' and the Los Angeles Times' lists (here in its tenth week). Estes spent the summer working her medicine across the country, on buyers, booksellers and readers. Sales reps transfixed by that first meeting gave it their best; both the independent and the chain booksellers featured it prominently in their stores, and readers bought multiple copies.