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LETTERS IN VIEW : Livelihood at Magnin Is Still a Healthy One

April 07, 1993

Magnin CEO Joe Cicio's reasoning for his failure resulting in the closings of various Magnin and Bullock's stores is hilarious.

Having grown up in the Valley, I practically lived at Sherman Oaks Fashion Square. No matter how economic matters ebbed and flowed, I was always faithful to Bullock's and Magnin since they always had the coolest, latest and best-priced.

Then one day (I swear it happened in one day) the store that had kept my charge card maxed out went from a fashion wonderland to a wasteland with row after endless row of cheap knit separates. Every woman I spoke to for two years asked the same question: What happened to Bullock's?

Mr. Cicio, even though our wallets bulge, we can't bear the thought of coming home with another coordinated coral-and-white striped cotton knit outfit with detachable shoulder pads. You not only let us down but destroyed a Southern California tradition.

DEB McKAY

Hollywood

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