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OFF THE TICKER

Cola Game Starts Losing Its Fizz

April 08, 1993|Reuters

MANAGUA, Nicaragua — A Coca-Cola Co. promotional game dubbed "Numbers Madness" has backfired on the company like a shaken soda can.

The game, with a prize of $8,250, challenged customers to match a number inside their bottle caps with a figure printed daily in newspaper ads.

But a wrong number was printed March 19 and about 3,000 people showed up demanding their prize.

A boycott has been started, but Coca-Cola has refused to pay up and the case will probably end up in court.

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