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ENCINO : Group Opposes Bus Billboards

April 16, 1993|SCOTT GLOVER

An Encino homeowner organization and a Los Angeles environmental group are expected to launch a direct-mail campaign today opposing an experiment that would rent out city buses as rolling billboards.

Homeowners of Encino and Los Angeles Beautiful Inc. will mail out 1,200 letters to a citywide network of homeowners today, said Gerald A. Silver, president of Homeowners of Encino.

Silver said the letters will urge homeowners to notify their City Council representatives of their disapproval of the program, which calls for 10 buses to sport giant painted or vinyl ads that would stretch from headlight to taillight.

Depending on the outcome of the experiment, the campaign could be extended to 100 buses, which could bring an estimated $550,000 a year in revenues.

"It's bad enough we have fixed billboards creating visual pollution," Silver said, "without putting them on wheels and rolling them all over town."

Six of these billboard-like buses--flashing ads for Crystal Pepsi--hit San Francisco and Oakland last month.

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