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Chief Is Picked for Firm That Aids City of Hope

April 18, 1993

Larry J. Hold has been named president of L. Norman Howe & Associates, a Pasadena-based marketing firm.

L. Norman Howe & Associates is best known as the creator/producer of Coupons of Hope and Savings of Hope, food industry events that have raised more than $10 million for City of Hope National Medical Center in Duarte.

Hold received his bachelor's degree from the University of Santa Barbara in 1973, and his MBA from UCLA in 1980.

* Dr. George F. Smith has been elected president of the Associates of California Institute of Technology. The Associates is a support group whose donations assist in the development of research and educational programs at Caltech.

Smith spent 35 years at Hughes Research Laboratories as a research scientist. He is a fellow of the Institute of Electrical and Electronics Engineers and the American Physical Society.

* Rudolph A. Marcus, a California Institute of Technology theoretical chemist, has been awarded the Joseph O. Hirschfelder Prize in Theoretical Chemistry.

The Hirschfelder Prize, the largest award in the field of theoretical chemistry, is given annually by the University of Wisconsin-Madison Theoretical Chemistry Institute.

Marcus was the recipient of the 1992 Nobel Prize in Chemistry and has received numerous other awards including the Wolf Prize in Chemistry and the National Medal of Science.

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