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VALLEY NEWSWATCH

April 20, 1993

THEME PARKS: All the talk of what went wrong over the weekend at Magic Mountain (B14) could obscure an even more significant story: the increasingly hostile marketing battle between Magic Mountain's owner, Time Warner, and the Walt Disney Co. . . . Incensed by TV commercials that tell viewers to skip Disneyland and go instead to Magic Mountain and save money, Disney has pulled its theme park ads from Time Warner's magazines. See Valley Business, page 3.

Theme Parks

Southern California's top five. Ranked by 1992 attendance, in millions. Disneyland: 11.6 Universal Studios: 4.8 Sea World: 4.0 Knott's Berry Farm: 3.9 Magic Mountain: 3.2 Source: Amusement Business magazine

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