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The Times TV Index TV Facts

May 07, 1993

The most expensive advertising rates on prime-time TV shows in February.

Rank Program Cost* 1 Roseanne $237,400 2 Murphy Brown 236,000 3 Cheers 224,800 4 Coach 208,100 5 60 Minutes 193,300 6 Home Improvement 193,300 7 Love and War 181,800 8 Northern Exposure 167,200 9 Full House 140,800 10 CBS Sunday Movie 139,800 11 Jackie Thomas Show 128,200 12 20/20 116,400 13 Murder, She Wrote 89,900 14 Rescue 911 71,700

* Unit cost of 30-second TV spot.

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