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The Times TV Index

May 21, 1993

TV FACTS

The biggest network television advertisers spent an average of $30 million less in 1992 than in 1991. Chart lists the Top 10 advertisers ranked by the amount spent in 1992 (in millions of dollars).

Rank Advertiser 1991 1992 1 Procter & Gamble $515.6 $499.9 2 General Motors 527.8 431.9 3 Philip Morris 389.5 373.6 4 Pepsico 204.6 243.3 5 Ford Motor 217.5 239.9 6 Kellog 236.6 239.8 7 Unilever 154.6 216.8 8 Chrysler 176.2 206.2 9 McDonald's 171.8 200.0 10 Johnson & Johnson 239.8 199.6

Source: Arbitron MediaWatch

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