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REGIONAL ROUNDUP

Malibu Comics Launching New Super-Hero Line

June 15, 1993

Malibu Comics Entertainment Inc. in Westlake Village said it is launching a new line of original super-hero comic books.

Malibu, one of the nation's five largest comic book publishers, said its Ultraverse line is being assembled by a group of veteran writers and artists who have worked on such popular titles as "Superman," "Batman," "The Avengers" and "Green Lantern."

The company said it is launching a $1-million national advertising campaign to introduce the Ultraverse comics. It will include television ads on MTV/VH-1, Nickelodeon and the USA Network.

It also said it is exploring video, toy, game and other merchandising tie-ins with the new characters.

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