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July 30, 1993|From Times Staff and Wire Reports

Korean Auto Maker Chooses Ad Agency: Irvine-based Kia Motors North America has awarded its $30-million advertising account to San Francisco's Goldberg Moser O'Neill. Kia, South Korea's second-largest car maker after Hyundai, plans to start selling a four-door sedan in the United States in late fall, followed by a sports-utility vehicle early in 1994. The sedan will be prices at less than $9,000. Dick Macedo, Kia's marketing director, said the company chose Goldberg Moser O'Neill because the agency has had success introducing start-up and entrepreneurial businesses.

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