Say what you will about Rick Rubin, he knows how to put on a show.
And a funeral.
The 30-year-old industry Wunderkind is planning a lavish "burial" for the Def part of the name of his Def American label--complete with casket, burial plot, headstone, minister-led chapel service, horse-drawn carriage, funeral procession and New Orleans-style marching band--on Aug. 27 at a Hollywood cemetery. He's assembling the guest list now and it's expected to be a Hollywood Who's Who of 1,500 mourners.
Rubin, who also was co-founder with Russell Simmons of the Def Jam label, claims that the term def --meaning excellent --has lost its cutting-edge meaning and, with inclusion in the latest edition of Webster's dictionary, has become a mainstream word.
Following the funeral, organizers say, an "up-tempo" motorcade, led by a uniformed escort, will proceed to a local bowling alley to celebrate the "birth" of the company's new name, American Recordings.