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INSIDE OUT / NOTES FROM THE STYLE FRONT

To Catch a Poster Thief

August 27, 1993|DEBRA GENDEL | SPECIAL TO THE TIMES

Have you noticed all the naked bosoms dotting the fashion landscape lately? There's Kate Moss for Calvin Klein, Lucie de la Falaise for Yves Saint Laurent and, most recently, Claudia Schiffer, caught sunbathing topless during unbillable hours by the tabloids.

So Bisou Bisou's new ad campaign--featuring a model breast-feeding a baby--should rate little more than a yawn, right? Apparently not.

Half a dozen of the L.A. company's bus-shelter billboards, installed early this month along Wilshire, Ventura and La Cienega boulevards--were stolen this week from their locked, plexiglass housings.

"I don't know if people are stealing them because they love the posters or because they find them offensive," said Michele Bohbot, designer of the trendy clothing line and mother of five. The ads say: A kiss is not just a kiss. (Bisou Bisou is French for little kiss, little kiss.)

The lactating-lady ads, which also appear this month in Glamour, Vogue and Mademoiselle but violate the breast-exposure standards of a family newspaper, touched off a flurry of vulgar crank calls, says Michele's husband and company co-founder, Marc Bohbot.

Reminds us of the brouhaha over Benetton's infamous interracial wet nurse ads. With breasts, it's always form over function.

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