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PERSONAL HEALTH : Test Kits Multiply Like Busy Rabbits

August 31, 1993

Does pink mean negative and blue mean positive or blue mean negative and pink mean positive?

And does a positive mean you're positively not pregnant and a negative mean you're . . . geez .

Welcome to the world of at-home pregnancy testing. Used to be you just went to a doctor and the rabbit told the tale.

But this year women are expected to spend $175 million on pregnancy kits, more than double what they spent in 1988.

Why the boom?

They are cheaper and quicker than waiting for a doctor's appointment. And they have been improved over the years.

"They used to be like small chemistry sets," says a spokesman for a San Diego firm that manufactures the tests.

See Pharm Report, E2

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