When it comes to grocery store prices, each chain lays claim to the lowest.
According to a survey conducted by C.S. Kohli,an associate professor of marketing at Cal State Fullerton, Stater Brothers Markets has bragging rights in Orange County.
Kohli developed a supermarket price index that uses Stater Brothers as the base, with a ranking of one.
Following closely behind are Smith's Food & Drug Centers (1.03); Lucky Food Centers (1.05); Albertson's Food Centers (1.06); Vons (1.09); Hughes Market (1.10); Alpha Beta Co. (1.11) and Ralphs Grocery Co. (1.13).
Kohli based his findings on grocery store receipts that his students gathered from families, friends and shoppers.
Kohli said that random approach ensured that the survey incorporated items that a wide variety of shoppers purchase on a regular basis. He settled on that option rather than simply picking certain items out of a hat and subsequently checking prices at eight different grocery chains in Orange County.