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September 08, 1993

Chrysler Unveils Subcompact: The auto maker rolled out the Neon in a blaze of publicity. The car has rounded headlamps, a widened interior and a 132-horsepower engine. With a $9,000 starting price, it was designed to attract first-time car buyers and people looking for a second car. Production is to begin in Belvidere, Ill., in November, with models reaching Dodge and Plymouth dealerships Jan. 2.

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