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September 16, 1993|From Times Staff and Wire Reports

Reebok Pulls Accounts From Chiat-Day: Reebok International Ltd. dismissed the Los Angeles-based agency that created the "Planet Reebok" campaign and sneaker commercials with basketball's Shaquille O'Neal. The Stoughton, Mass., sports shoe and apparel maker said it will consolidate the $140-million worldwide Reebok advertising account with Chicago-based Leo Burnett, which has handled its ads in Latin America and Asia. Reebok said it was happy with Chiat-Day's creative work but wants to take advantage of Burnett's international clout. Chiat-Day has offices in New York and Venice, Calif.

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