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Letters to the Valley Edition : City Doesn't Need a Glitzy Ad Campaign

September 30, 1993

* The article about the Los Angeles City Council's plan for an "I love L.A." drive is a perfect example of the problems in the government.

It is inane to collect $30 million a year for a glitzy ad campaign to persuade people that Los Angeles is a great place to live, when it isn't.

Councilwoman Laura Chick, along with the rest of the City Council, must look to the nature of the problem rather than looking for methods of repairing the shattered image of Los Angeles. We do not need to look for ways to sugarcoat the problems of our city. If the council is going to go to all the effort of raising $30 million a year, why not use the money as a steppingstone to improve the problems that L.A. is facing?

The streets are inundated with graffiti, and the homeless problem is growing at an uncontrollable rate. Due to the lack of much-needed funding, the city is unable to hire additional police officers, and libraries will be forced to close.

If the problems of L.A. were solved, the bashing would come to an end.

Then we will not need an ad campaign to tell people that L.A. is a great place to live; let them see for themselves that it is.

MICHELLE ZYGELMANSherman Oaks

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