The nominations for the Golden Globe Awards have been traditionally announced during the week between Christmas and New Year's, coming out in the midst of a crowded season filled with movies, movies and more movies.
This year, that is all changed. Hollywood film companies have convinced the Globes' sponsor, the Hollywood Foreign Press Assn., to move its nominations announcement up to Dec. 23--a day before the big Christmas holiday moviegoing weekend.
For years, the Golden Globe nominations have been exploited by Hollywood as helpful advertising tools to lure moviegoers: "Bugsy"--nominated for eight Golden Globes; "A Few Good Men"--nominated for five Golden Globes. The pitches were all aimed at the New Year's moviegoing weekend, and at building momentum for the Oscar nominations, which are announced in February.
So if the Globes were helpful advertising tools the week before New Year's, Hollywood figured it would be doubly dandy if they could be announced just before Christmas.