Mayor Richard Riordan named a public relations executive as his director of communications Thursday in an effort to add some bite to his public speeches and coordinate local and national media interest in the new mayor.
David H. Novak, 30, is vice president of Los Angeles-based Pacific/West Communications Group Inc., where he represents a wide range of corporate, governmental and nonprofit clients. Novak will work to enhance the mayor's speaking style and garner public support for his initiatives.
Novak has nearly 10 years of experience, with a focus on speech-writing and community outreach campaigns. He starts Jan. 3.