When It Comes to Media in the '90s, Personalities Are Paramount MICHAEL SCHRAGE, Michael Schrage is a writer, consultant and research associate at the Massachusetts Institute of Technology. He writes this column independently for The Times. He can be reached by electronic mail at schrage@latimes.com on the Internet
Competitive Long-Boarders Don't Short Themselves on Fun Rick Fignetti and David Reyes, Rockin' Fig is Rick Fignetti, a Huntington Beach surfer/shop owner. Times staff writer David Reyes has reported on U.S. surf teams competing in Bali and Brazil
Let a Beloved Dog Drown? Not on Your Life T. Jefferson Parker, T. Jefferson Parker is a novelist and writer who lives in Orange County. His column appears in OC Live! the first three Thursdays of every month
Walking to Keep the Wild Side at Bay RICK VANDERKNYFF, Rick VanderKnyff is a free-lance writer who regularly contributes to The Times Orange County Edition