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'93/'94 Year-End Review and Outlook : Industry Outlook : Continuing low-grade growth in the national economy, coupled with hopes for stability--if not expansion--in California, is the backdrop for the year in business. Here is an assessment of key industries' prospects.

January 02, 1994|BRUCE HOROVITZ | This report was compiled by Times staff writer Donna K.H. Walters

ADVERTISING: Nationally, growth could reach 6%. In Southern California, however, ad executives predict growth of less than 3%--or not at all. Few agencies will add employees over the year. And at least two familiar Southland ad agencies are expected to fold--or merge with larger agencies--within the next six months.

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