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Las Vegas Conversions Paying Off in Big Sales at Del Taco Restaurants

March 18, 1994

ORANGE — Del Taco Inc. said Thursday that it has converted seven former Naugles restaurants in Las Vegas into Del Tacos, and seen big sales increases as a result.

The conversion was completed in January, said Paul Hitzelberger, executive vice president of the Orange-based chain of Mexican-style fast-food restaurants.

Even as Naugles, the restaurants had sales volumes roughly equal to those in Del Taco's core Southern California market. He said that since the change, the restaurants saw sales increases ranging from 70% to 180% compared to the same period last year.

"There was a complete exterior remodel that reflects much of what the logo signifies, which is a fun, festive celebration, the start of a new day at Del Taco with the sun coming up over the mountain," Hitzelberger said.

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