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Day Runner Stock Hits 52-Week High

March 19, 1994

FULLERTON — Day Runner Inc.'s shares sprinted to a 52-week high Friday after an analyst predicted that the company's new student-oriented product line would enjoy a strong debut. In heavy trading on the Nasdaq, Day Runner stock closed at $17.50, up $2.25.

Marcia L. Allen, an analyst with San Francisco-based brokerage Montgomery Securities, said retailers' enthusiasm for Day Runner's new line of organizers will have a "significant positive impact" on the company's year-end earnings.

Called "411," a slang term among teens for information, the line marks the company's first products geared specifically toward adolescents. It will be available to consumers this summer.

Based in Fullerton, Day Runner makes loose-leaf organizers traditionally aimed at business people.

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