The Walt Disney Co. has enlisted the county's top business executives to help sell the idea of Disney Classic Week, a proposed gathering of scholars, musicians and athletes that would culminate in a mid-January matchup between the nation's two top-rated college football teams at Anaheim Stadium.
"We see this as a real opportunity to showcase the county, more of a chance to bring the county together," said Robert Fluor, chairman of Partnership 2010, a business group trying to encourage economic development into the next century.
Proponents are painting Disney Classic Week as a boon to tourism. The ABC television network would build 22 hours of broadcasting around the week, much of which would focus on Orange County. Backers add that a study by Chapman University shows that the event would pump $125 million a year into the county.
While continuing efforts to get the county to rally behind the idea, the backers need to persuade a majority of the 106 presidents of colleges that play NCAA Division IA football who have collectively never shown much interest in a national championship of college football.