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BRIEFCASE

October 04, 1994|Greg Johnson, Times staff writer

Hansen Goes to Market Ecologically: Hansen Beverage Co. has introduced Equator, a teen-oriented line that's being marketed as an environmentally friendly concoction. A portion of the proceeds from Equator sales will be donated to Earth Day U.S.A. and cans will be marketed in a campaign that's designed to raise environmental awareness.

The new line includes: Blue Raspberry Creation, Cosmic Mango, Black Cherry Eclipse, Guava Berry Earthshine and Heavenly Strawberry Banana. Hansen, an Anaheim-based soft drink manufacturer, is best known for its Hansen's Natural line.

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