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It's the Format, Stupid

November 26, 1994

For years, KLOS-FM has billed itself as the "Home of Rock and Roll." In one fell swoop, however, the station severed its living link to the heritage it pretended to claim ("KLOS Rocks Its Personnel," Morning Report, Nov. 18).

By firing Joe Benson, Bob Coburn and Gino Michelini, the home of rock 'n' roll has slipped off its foundation. Thank God for KSCA-FM (101.9). Maybe this young upstart will show KLOS that its decline in the ratings has been due more to the stodgy sameness of its album rock format than to any deficiency in the on-air personnel.

PAUL McELLIGOTT, Lake Forest

* MORE LETTERS: F2

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