I had shared Jerry Rubin's rage against the Vietnam War and followed his adventures during the Chicago trial. But I met him only recently, when he volunteered to support our Making a Difference project to help inner-city youth learn how to start their own businesses. He had become a successful entrepreneur with a nutritional supplement company and a passionate advocate of multilevel marketing. He believed that such skills could be the key to revitalizing the inner city.
I quickly learned that Jerry Rubin did nothing less than 100%. He was soon inviting me to his workshops and seminars where three hours passed like three minutes, flying MAD members to his company's national convention and committing to help them spread these ideas throughout South-Central Los Angeles.
We were on our way to dinner to explore our deep interest in matters spiritual and political when he was struck by a car on Wilshire Boulevard. I will always wonder about that conversation that never happened. I was to learn much, however, in the days that followed.
I learned about his remarkable generosity of spirit, his relentless optimism, his cheerfulness, his focus on seeing the best in people, his positivism, the energy he devoted to helping others. I learned that despite his focus on making money, he was unusually non-materialistic, generous and giving not only of his money but his time. He was a doer, a talker, a person of action, a giver, a devoted father. He followed a rigorous diet, ran miles on his treadmill and wanted to live beyond 100.