Seeking to improve the living standard of Los Angeles County's burgeoning Latino population, a coalition of businesses and community leaders announced the kickoff Thursday of a two-year public information campaign to educate Spanish-speaking families on such topics as preventive health care, family finances and educational opportunities.
The program, La Familia Si Puede (Families Really Can), will include public service announcements, speaking engagements and the distribution of hundreds of thousands of brochures, said Jose Lozano, La Opinion newspaper publisher.
