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February 08, 1995|Times Staff and Wire Reports

Irvine Ad Agency Moves to Texas: Noble & Associates is headed to the Lone Star State, where a merger with a San Antonio firm has created the biggest U.S. ad agency making its pitches predominantly in Spanish. The new company, Sosa, Bromley, Aguilar, Noble & Associates, is expected to bill $100 million annually. It will be based in San Antonio. About 25 jobs overall will be lost in the merger, leaving the combined company with about 125 employees. Some of Noble's 50 employees in Orange County have already moved and others are deciding whether to go, said Dan Nance, Noble general manager. The agency said it will focus on diverse Latino markets in the United States. Clients include Burger King, American Airlines, Coca-Cola, Anheuser-Busch and Procter & Gamble.

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