New Legal Action in Saatchi Drama: The fighting between advertising executive Maurice Saatchi and his old firm intensified as Saatchi & Saatchi Co. took new legal action against Saatchi and his brother, Charles. Saatchi & Saatchi began British legal proceedings that attempt to recover profits, reported at around $40 million, the brothers made from an investment in the German sportswear company Adidas in February, 1993. Legal papers issued by Saatchi & Saatchi did not specify why the company thinks it has any claim to the money. A Saatchi & Saatchi spokesman, Richard Walters, said the company was not making any accusations that money had been misappropriated by the Saatchi brothers. Maurice Saatchi's spokesman did not immediately return calls.