The city of Agoura Hills is considering hiring a public relations firm to help counter perceptions that it is unfriendly to business.
The plan includes creation of a brochure stressing the "positive aspects of doing business with the city," said City Councilman Ed Corridori, chairman of the city's economic development committee.
The city has interviewed representatives of two public relations firms so far, he said. Costs could range from $3,000 to $25,000, depending on the elaborateness of the publicity campaign.
The move comes as the city struggles to overcome an anti-business image. Critics say the city missed a golden opportunity when Price/Costco, which spent months applying for permits to locate an outlet in the city, gave up and applied to Westlake Village instead.