Ever visit the Pacific Design Center and not have the slightest idea where to start once you walked through the door? The West Coast's largest furnishings resource--all 1.2 million square feet of it--could be a daunting (not to mention exhausting) experience. But not anymore, thanks to a brand-new addition called the IdeaHouse.
A collaboration between the PDC and designer Joseph Ruggiero, former editor-in-chief of Home and the host of two Home & Garden Network TV shows, the IdeaHouse allows shoppers to get acquainted with the PDC by presenting items from various showrooms in a realistic environment. "The IdeaHouse gives consumers a specific spot to go," Ruggiero says of the nearly 4,000-square-foot loft. "We wanted to get them to relate to products in a home setting."
This particular setting is inhabited by a hypothetical urban couple--she's an advertising executive, he's an art dealer who works at home--and their 6-month-old son. Besides having an up-to-the-minute kitchen and bath, the IdeaHouse illustrates several current home design trends such as "flex-space," the unfitted (as opposed to built-in) kitchen and the home office. "This is how people live and decorate today," Ruggiero says. "Gone are the days when we had one room set aside for one function--a dining room used only for holidays or a living room just for company. Today, rooms must be multipurpose."