With the peso plummeting and your refrigerator just about out of Corona, you head down to the corner market to stock up on some south-of-the-border brew, expecting a bargain. But Corona and Pacifico and all those other cervecitas are holding steady in price. What gives? When will the price of Mexican beer dive along with the peso?
No time soon, apparently. U.S. importers aren't getting the beer for any less because they pay for it in dollars, not pesos, says Dan Cook of Barton Beers, the importer of Corona. And, notes Richard Ulibarri of Bay Distributors, a Redondo Beach beer wholesaler, "tariffs and taxes don' t change" even if currency rates do.