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Fast Facts : Board Stiff

August 20, 1995|Emily Gest

Total California outdoor advertising industry revenues in 1993: $225 million.

Estimated number of billboard faces on all roads in California: 32,500, or 1 billboard per 10 miles.

Estimated number of billboards in the Los Angeles metropolitan area: 17,357.

In Houston: 6,500.

In San Francisco: 1,400.

Rates for billboard space in Los Angeles: from $100 per month to more than $20,000 per month.

In Houston: $100 to more than $10,000 per month.

Average cost to clean up graffiti and vandalism per billboard in Los Angeles: between $40 and $50.

Estimated cost to build the largest (14-by-48-foot) billboard: more than $50,000.

Approximate cost to purchase a twirling anti-bird device: $230.

Minimum number of devices needed to protect a billboard: 2.

Estimated time it takes to change a billboard: 20 minutes.

Number of billboards on the Sunset Strip: 61.

Height of the Marlboro Man billboard on Sunset Boulevard: 96 feet.

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