Advertisement
YOU ARE HERE: LAT HomeCollections

BRIEFLY

Advertising

October 06, 1995| Times Staff and Wire Reports

TBWA Chiat/Day Quits as L.A. Gear's Advertising Agency: The Venice advertising agency said L.A. Gear had asked it to lower its fees but that the two sides were unable agree on a figure. The athletic shoe company last month announced plans to fire 30% of its work force and close some or all of its seven outlet stores to lower costs, a sign that its turnaround strategy of emphasizing its trademark women's shoes is not working. The company spent $5.4 million on advertising during the first seven months of this year, according to Competitive Media Reporting. Industry leader Nike spends more than $250 million annually.

Advertisement
Los Angeles Times Articles
|
|
|