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November 03, 1995| Times Staff and Wire Reports

RJR Unveils Rules Affecting Minors: R.J. Reynolds Tobacco Co. announced stringent new rules governing its brand-switching programs after learning some minors had obtained cigarettes at automobile races. The company learned from a televised news report that two minors working for the show had obtained cigarettes at races in North Wilkesboro, Charlotte and Rockingham, N.C. "We don't want underage people to smoke, and we realize that the system we had in place was not always properly executed," said Lynn Beasley, the company's vice president of marketing. R.J. Reynolds offers smokers at race tracks packs of its brands of cigarettes in exchange for partial packs of competitor cigarettes. The company said it will require identification of all people participating in its program in the future.

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