Like parents of newborn babies, companies often have irrational notions about the attractiveness and intelligence of their Web sites. But Ingram Micro Inc. in Santa Ana may have something to brag about.
The company recently unveiled a Web site that may be one of the most complex and useful around, at least for Ingram Micro customers. The site took eight months to construct and offers information on nearly all of the 36,000 products the company carries.
The site is designed for resellers like Fry's Electronics that take Ingram Micro deliveries and then sell the products to customers. By signing on with individual passwords, resellers can check the availability of thousands of products at the prices they have privately negotiated with Ingram.
Within months, resellers will also be able to use the site to place orders and monitor shipments, said Fadi Chehade, vice president of customer information services at Ingram.