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Making Cents: Money Managers in the Money

July 21, 1996

The total financial assets of America's households were about $14 trillion at the end of 1995, and about 27% of these assets were professionally managed, according to a report by the investment bank Putnam, Lovell & Thornton Inc. "We forecast this growing to 35% by the end of the century, providing significant growth in demand for money management services," said Robert H. Smith of Putnam Lovell.

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