Advertisement

ATLANTA 1996 OLYMPICS

Viewer's Guide

July 27, 1996|LARRY STEWART

The reviews haven't been good, but NBC continues to get astounding ratings for its Olympic coverage.

Los Angeles had its highest rating so far--a 32.5 with a 55 share--for Thursday night's prime-time block, and ranked fourth among the nation's 33 largest markets. That's particularly impressive considering the West Coast prime-time block starts at 4:30 p.m.

Thursday night's L.A. numbers beat the 32.1/53 for Tuesday night, when the U.S. women gymnasts won their team title.

The national numbers for Thursday night's prime-time coverage, which featured the women's all-around gymnastic finals, was a 26.8 rating with a 48% share of the audience.

NBC estimates 102 million viewers tuned in Thursday night, and that 177 million people have watched at least part of the Olympics.

NBC has averaged a national rating of 23.4 and a 43 share for the first full week of the Olympics. Those numbers represent a 23% increase from the first full week at Barcelona four years ago.

(BEGIN TEXT OF INFOBOX / INFOGRAPHIC)

ATLANTA WEATHER

Friday's Temperature: 85 degrees

Friday's Heat Index: 85 degrees

Today's Forecast: 88 degrees

Advertisement
Los Angeles Times Articles
|
|
|