Viewing dipped a bit in the second week but the Summer Olympics were still the dominant force on television last week, according to figures released Tuesday by Nielsen Media Research. NBC's seven nights of coverage from Atlanta landed the top seven spots in prime time.
For the week, NBC's nighttime Olympics programming, hosted by Bob Costas, averaged a 20.3 household rating--down about 11% from the first week of the Games but still more than ABC, CBS and Fox combined. Each point represents 959,000 homes.
The 21.8 rating for Sunday's closing ceremony compared to a 23.6 for the opening festivities on July 19.
A.C. Nielsen Ratings
Here are the ratings for national prime-time television last week (July 29-Aug. 4) as compiled by Nielsen Media Research. Each rating point is said by Nielsen to represent 959,000 homes, or 1% of the 95.9 million U.S. households that have TV.
Net- Rat- Program work ing 1. Summer Olympics (Mon.) NBC 26.4 2. Summer Olympics (Sun.) NBC 21.8 3. Summer Olympics (Tue.) NBC 21.3 4. Summer Olympics (Thur.) NBC 20.7 5. Summer Olympics (Wed.) NBC 18.8 6. Summer Olympics (Fri.) NBC 16.1 7. Summer Olympics (Sat.) NBC 15.8 8. Home Improvement ABC 9.7 9. Coach ABC 8.1 10. 60 Minutes CBS 7.9