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August 28, 1996|Times Staff and Wire Reports

McDonald's Win South Africa Case: The ruling by South Africa's highest court gives the fast-food chain legal protection for its Golden Arches logo and other trademarks registered in the country. A lawyer for Oakbrook, Ill.-based McDonald's Corp. said the ruling means the company can now sue competitors with look-alike restaurants for trademark infringement. He said the decision also sets guidelines for other U.S. companies doing or considering doing business in South Africa. At issue were the world-famous symbols of the U.S.-based hamburger chain that include its name, the Golden Arches logo and the names of its products. The case was viewed by some trade officials as a test of South Africa's commitment to protecting foreign trademarks to help spur trade and investment.

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