Advertisement

No Taking This Order

Sierra Madre Bans Drive-Through Restaurants as a Threat to Its Homey, Pedestrian-Friendly Feeling

September 26, 1996|RICHARD WINTON and NICHOLAS RICCARDI, SPECIAL TO THE TIMES

Nestled below Mt. Wilson sits Sierra Madre, a bastion of small-town Americana locked in a self-imposed time warp.

This 10,767-strong community with a single police detective and volunteer firefighters is without a modern supermarket, a multiplex theater or a drive-through burger joint.


Advertisement

And the City Council is planning to keep it that way.

To the apparent delight of its citizens, Sierra Madre on Tuesday night became one of the few cities in the nation to ban drive-through restaurants. With at least one other municipality saying Wednesday that it may want to follow suit, Sierra Madre positioned itself at the leading edge of what some urban planning experts say is a small but growing backlash against what critics call the McDonaldsization of America.

"I think it would be absolutely horrible to have drive-throughs," said Susan Merletti, a 38-year-old jeweler who reclined on a bench Wednesday in Sierra Madre's pedestrian-friendly downtown. "The big corporations are predatory. . . . We eat in the local restaurants because they're run by our neighbors."

William Fulton, publisher of the California Planning and Development report, said some cities, "especially those communities that perceive themselves as having something of an alternative," are eschewing chain stores and strip malls for pedestrian-oriented shopping districts.

Sierra Madre certainly believes it has an alternative. Its two-block downtown is the sort of strip where a restaurant can be named "The Only Place in Town" and somewhat deserve that name. Despite a Domino's Pizza and a Starbucks--boycotted by some locals residents--much of the city is architecturally the same as when it was founded around the turn of the century.

The idea of banning drive-throughs in Sierra Madre simmered for years before being brought to a boil last month when I N' Joy Bagels proposed building a drive-through in the middle of town.

Soon drive-throughs became the hot-button issue, eclipsing other election year events such as the presidential race or the proposed ban on affirmative action. Activists led a petition drive garnering 599 signatures and threatened lawsuits and ballot initiatives.

The issue was decided by a 3-2 vote at a contentious City Council meeting Tuesday, which effectively killed the bagel shop's application. The drive-through ordinance will have to be finalized at a later meeting.

Executives at the Manhattan Bagel Co., which owns I N' Joy, had not heard of the ban until contacted by a reporter.

Los Angeles Times Articles
|