But sometimes the infomercials don't translate well. In one Asian market, sales for an ab machine plunged after a home shopping show host mistakenly placed the device in his crotch and was seen grimacing in pain.
There was also talk here of Internet infomercials and 24-hour infomercial channels (although the JW Greensheet reports that there may be competition for space from such planned cable stations as--seriously--the Sewing and Needle Arts Network, and CHOP TV, a martial arts channel).
To mark the industry's rising fortunes, the 1996 convention included the first inductees to the $100 Million Club, which honors entrepreneurs who have earned that sum from a single show.
The chosen few: infomercial pioneer Ron Popeil (for his Ronco food dehydrator and his pasta maker), self-help guru Robbins, "Amazing Discoveries" host Mike Levey, A.J. Khubani (Ambervision sunglasses) and Sonny Howard, a one-time singer on the "Ed Sullivan Show" and former writer for "Rowan & Martin's Laugh-In" who now hawks Duralube engine treatment.