Hernandez and other Measure K supporters say it is different from previous bond measures and assessments because it contains a lengthy list of specific projects, including price tags, that outline how the money would be spent. Also, about $300 million is set aside for grants to private agencies that would provide dollar-for-dollar matching funds and run programs for children or senior citizens in public facilities.
According to the project list, about $120 million would be used for 36 regional facilities, constructing gymnasiums and soccer stadiums, adding fences and lights, and doing various maintenance and landscaping at the zoo, MacArthur Park, Cabrillo Marine Museum and Hansen Dam Recreation Area.
An additional $113 million would go to 76 neighborhood facilities projects, plus $24 million for 19 child-care centers. Most of the city's 15 council districts would have about 10 projects worth an average of $12 million in each.
The fewest projects, five, would be in the Westside/San Fernando Valley district of Councilman Mike Feuer. The least money, $4.7 million, would be spent in the Brentwood/San Fernando Valley district of Councilman Marvin Braude. The Eastside district represented by Councilman Richard Alatorre would have the most projects, 13, and the most money--$14.8 million.
Steve Afriat, the consultant running the pro-Measure K campaign, said the biggest challenge is the measure's placement on the ballot: Last after 15 state propositions, three county measures, one each for the schools and community colleges, and seven city initiatives--not to mention all those candidates.
"The only thing after us is the end of the ballot," Afriat said. "There might be a drop-off of voter generosity. And a drop-off, generally, of voters who get that far down the ballot."