The city of Oxnard is seeing an increase in tourism, officials with the Greater Oxnard & Harbors Tourism Bureau said, based on greater hotel sales tax revenues coming in this year than last.
The transient occupancy tax, or TOT, increased in both July and August over the same period in 1995, said Carol Lavender, the bureau's executive director.
Occupancy tax revenues increased 8.17% in July over the previous year, and the figure for August was 15.15% higher. In terms of dollars, that amounted to $162,972 collected in July and $198,574 in August, officials said.
July hotel occupancy rates were at 70%, with August showing a 72% rate.
"The success is a combination of good weather, a strong advertising and public relations program and teamwork between the hotels and the bureau," Lavender said.