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Sound Source Interactive Signs Direct Mail Pact

December 24, 1996|BARBARA MURPHY

Sound Source Interactive in Westlake Village has signed an agreement with JDA Advertising to provide Sound Source products to consumers via direct mail campaigns.

The agreement comes on the heels of a succession of international distribution agreements recently announced by Sound Source. JDA's focus will be to enable Sound Source to create a general industry awareness of its product lines and allow enhanced product distribution.

"We have known for some time that we needed to widen our distribution mediums, and now we are realizing that need," said Vincent Bitetti, chairman of the board and chief executive officer.

Other JDA clients include Philips Media, IBM, Mindscape, CyberMedia and Delta Point.

Sound Source Interactive publishes educational and entertainment software based on major motion pictures and long-standing television series.

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