Colorado Avalanche center Peter Forsberg signed a new three-year contract worth as much as $12.8 million.
Forsberg, 23, said he decided against becoming a free agent in July so he could stay with the Avalanche.
"Happiness and winning are a priority in my life, and I know I will have that playing in Colorado," he said.
The NHL and its players' association have signed a multiyear agreement to jointly market the game and its players.
The partnership immediately will begin marketing the involvement of the league and the players' association in the 1998 Olympics.
Ted Saskin, NHLPA senior director of business affairs and licensing, said, "The players look forward to working with the league to maximize the opportunities for building interest in our sport on a worldwide basis."
Brent Severyn of the Colorado Avalanche sit out Tuesday night's game at Boston, completing his two-game suspension for instigating a fight in a game against Phoenix on Thursday.
The incident occurred after Phoenix's Kris King had checked Colorado's Rene Corbet. Severyn came over the boards on a legal line change and a fight ensued.
Severyn also was fined $1,000.