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TV Ratings Report

March 28, 1997

Season to date, NBC leads its closest competitor in the adults-18-to-49 category by 21%, the largest lead by any network since NBC in 1988-89. NBC's "Unsolved Mysteries" won the 8 p.m. slot among adults 18 to 49 for a second straight week March 21, the first regularly scheduled NBC series to win the slot in back-to-back weeks since July 15 and July 22, 1988.

Prime Time

Ratings for adults 18-49

NBC

Last Week: 5.7

Season to Date: 6.8

*

FOX

Last Week: 4.9

Season to Date: 5.6

*

ABC

Last Week: 4.7

Season to Date: 5.5

*

CBS

Last Week: 4.4

Season to Date: 4.4

*

UPN

Last Week: 2.0

Season to Date: 2.0

*

WB

Last Week: 1.3

Season to Date: 1.3

* Size of group: 123,150,000

Sources: Neilsen Media Research, networks

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